Copywriting

These are the things I wrote for companies. Click here for French or here for Portuguese.

Long-form

These are excerpts of long-form samples, taken from multiple sources. For complete samples, contact me here.

Short-form

These are some short-form samples, taken from multiple sources.

Praia Bingo - Copy

2020-2024

Praia Bingo, developed by Pipa Studios, is the number one most downloaded and used bingo app in all of Latin America, besides being popular in the United States, France, and Italy. I worked in this product for 4 years as the main content writer and analyst of the team. During this experience, I had contact with many varied types of copywriting: email marketing, social media, direct ads...
Under this section, I showcase some of the work I performed for the company.

Company voice - Email marketing
Advertising - Launches

Official Company Communications


Email marketing

Emails were a powerful tool in this role: through it, we communicated news, rules of new seasons, new releases, offered free bonuses, and continued the storytelling work that happned simultaneously in all other media channels.

Offers

Promoting offers available in the in-app store.


Rare Offer

Promoting a combined offer available in the in-app store.


React - Inactive Players

Emails sent automatically to players who had spent some time without opening the app, with the aim of bringing them back to the game. Personal, almost guilt-inducing language was especially important here since public was made mostly of older-generation (50+) women who responded well to these emotional cues.



Advertising and ASO

App Store and Play Store advertising, plus copywriting for ads in video formats which were distributed on Facebook and Instagram. This was part of a massive (and successful) effort by Pipa Studios' Growth team; everything was translated and localized to English by me.

Praia Bingo - UX

2024

Praia Bingo, developed by Pipa Studios, is the number one most downloaded and used bingo app in all of Latin America, besides being popular in the United States, France, and Italy. I worked in this product for 4 years as the main content writer and analyst of the team.

This section showcases some of the UX writing I did for the application.

How to Play Guides

Information that appears to the players so they can learn the features of the machine they're playing.

Praia Bingo - Storytelling

2020 - 2024

Praia Bingo, developed by Pipa Studios, is the number one most downloaded and used bingo app in all of Latin America, besides being popular in the United States, France, and Italy. I worked in this product for 4 years as the main content writer and analyst of the team.This section showcases some of the storytelling I did for the product.

How did storytelling work within the context?

Praia Bingo had a system named Season: two-week-long periods where players can gain extra in-game currency by completing in-game missions. The USP was that these seasons had full backstories, with a beginning and an end, and over which we had total creative freedom. Along with a creative director and a full team of illustrators, we brainstormed these short adventures that our characters took part in - from the basic themes to the minutia of the accompanying images. The channels chosen to promote these seasons were Facebook (page and community group), Instagram, e-mail, the in-app messaging system, push notifications, and previously Facebook, Google Store and App Store ads.
To promove maximum engagement, social media posts involved games or open-ended questions as to entice people to answer and provoke healthy discussion on the comment section. Some social media actions contained in-game currency incentives for players.