Copywriting

These are the things I wrote for companies. Click here for Portuguese or here for English.

Long-form

These are excerpts of medium to long-form articles. For complete samples, contact me here.

Short-form

These are some short-form samples, taken from multiple sources.

Praia Bingo - Copy

2020-2024

Praia Bingo, developed by Pipa Studios, is the number one most downloaded and used bingo app in all of Latin America, besides being popular in the United States, France, and Italy. I worked in this product for 4 years as the main content writer and analyst of the team. During this experience, I had contact with many varied types of copywriting: email marketing, social media, direct ads...
Under this section, I showcase some of the work I performed for the company.

Email marketing
Advertising - Launches

Email marketing

Emails were a powerful tool in this role: through it, we communicated news, rules of new seasons, new releases, offered free bonuses, and continued the storytelling work that happned simultaneously in all other media channels.

Offers

Promoting offers available in the in-app store.


Praia Bingo - UX

2024

Praia Bingo, developed by Pipa Studios, is the number one most downloaded and used bingo app in all of Latin America, besides being popular in the United States, France, and Italy. I worked in this product for 4 years as the main content writer and analyst of the team.

This section showcases some of the UX writing I did for the application.

Praia Bingo - Storytelling

2020 - 2024

Praia Bingo, developed by Pipa Studios, is the number one most downloaded and used bingo app in all of Latin America, besides being popular in the United States, France, and Italy. I worked in this product for 4 years as the main content writer and analyst of the team.This section showcases some of the storytelling I did for the product.

How did storytelling work within the context?

Praia Bingo had a system named Season: two-week-long periods where players can gain extra in-game currency by completing in-game missions. The USP was that these seasons had full backstories, with a beginning and an end, and over which we had total creative freedom. Along with a creative director and a full team of illustrators, we brainstormed these short adventures that our characters took part in - from the basic themes to the minutia of the accompanying images. The channels chosen to promote these seasons were Facebook (page and community group), Instagram, e-mail, the in-app messaging system, push notifications, and previously Facebook, Google Store and App Store ads.
To promove maximum engagement, social media posts involved games or open-ended questions as to entice people to answer and provoke healthy discussion on the comment section. Some social media actions contained in-game currency incentives for players.